Principal-led · AV systems since 1998

We finish technology projects. Including the ones already started.

Consult, design and build for jobs where the deadline is fixed, the previous partner missed it, the budget is already half-spent, or a new physical product has to be in production this quarter.

No charge. No deck. Bring the constraint. We will tell you whether to hire us, hire someone else, or do it yourself. Reply within four working hours, weekdays.

We do not do AI strategy decks. We do AI features that survive a Tuesday.

Crucible problems

Most technology problems are not technical.

They are commitments stuck between sales, engineering, suppliers and customers.

A launch date that is already public when the previous partner stops returning calls. A new physical product that has to ship in twelve weeks because that is when the trade show opens. A platform that needs an AI surface enterprise customers will actually adopt rather than another demo. A workflow trapped between spreadsheets, manual process and half-connected SaaS tools.

Thrucible exists for the seam between code, hardware, supplier and contract — where pressure, ambiguity and commercial consequence collide.

Where we are useful

Senior help where the work crosses code, hardware, suppliers and contracts.

Consult · design · build

Rescues and fixed-deadline delivery

Pick up where another partner stalled, with a Good / Better / Best decision matrix so the client picks which compromises buy back the schedule. Deliver to the launch date that is already public.

See offer
Hardware

Hardware end-to-end, on a quarter timeline

Concept, mechanical, electrical, firmware and low-volume production. Most recent: a Patent-Pending appliance from concept to US production in twelve weeks.

See offer
Platform · AI

API, SDK and AI surfaces customers actually use

Full API remap, an SDK real engineers want to use, plus open-source reference AI integrations so each customer can roll their own surface against their own data and policies.

See offer

Not a fit for

Refusing the wrong work is the cheapest signal we know to send.

If any of these describe you, we are not the right consultancy. We will say so on the call and point you somewhere better.

  • Your budget is under £15,000 for the work being scoped
  • You want a slide deck more than a working system
  • The decision-maker is not on the first call
  • You think AI strategy is a quarterly offsite, not a feature
  • You need someone in your office five days a week
  • Your timeline is shorter than two weeks and the spec is still moving

Everyone else: bring the constraint. Below is what we have actually shipped.

What we own, not what we say

Since 1998

Effective Tech Solutions has been designing AV systems for over twenty-seven years

Patent Pending

SANDER — a hardware appliance we invented and put into US low-volume production in twelve weeks

olitrack.app

A live, MIT-licensed consumer product we designed, built and run on our own infrastructure

Engage Works

"Knowledge second to none in his field, delivers what he says he will, on time and on budget" — Steve Blyth, CEO

Reference work

Real engagements. Different stories.

Three of the six engagements below. The rest, including the Big-Four marketplace audit and the open-sourced AI integration code, sit on the reference page.

Start with the pressure point

Bring the messy version. Leave with a yes/no.

Useful context: what is at stake, what has already been tried, what success looks like, and the deadline.

Book a free Teams call →